DESTINATIONS. . . IT' S ALL ABOUT THE EXPERIENCE! A NNUAL C ONFERENCE P ROCEEDINGS OF R ESEARCH AND A CADEMIC P APERS – V OLUME XXI H OLIDAY I NN R IVER WALK H OTEL S AN A NTONIO , T EXAS , U NITED S TATES 15-17 O CTOBER 2009 L INDA L OWRY , P H .D., E DITOR