INDEPENDENT RESEARCHER IN CONSUMPTION EXPERIENCE – DE LA SALLE MALAYSIA IGNHERISW@GMAIL.COM (+60)11.252.94.668 BELIEF STRENGTH IN LOW-PRICED PRODUCT CONSUMPTION EXPERIENCE Ignasius Heri Satrya Wangsa 6/27/2013 This research aims to identify emotional values within low-priced product attractiveness context by employing scientific rationalization on belief strength in consumption experience. Comparison among two price-benefit regimes i.e. “cheap is the best” and “expensive is the best” is made. Belief strength is applied to explore new dimension in low-priced product consumption experience research.