http://crx.sagepub.com/ Communication Research http://crx.sagepub.com/content/29/1/3 The online version of this article can be found at: DOI: 10.1177/0093650202029001001 2002 29: 3 Communication Research Radler, Prathana Kannaovakun, Toni Schmidt, Gudbjorg Hildur Kolbeins, Chin-I Wang and Ronald C. Serlin Robert P. Hawkins, Suzanne Pingree, Jacqueline Bush Hitchon, Eileen Gilligan, Leeann Kahlor, Bradley W. Gorham, Barry What Holds Attention to Television? : Strategic Inertia of Looks at Content Boundaries Published by: http://www.sagepublications.com can be found at: Communication Research Additional services and information for http://crx.sagepub.com/cgi/alerts Email Alerts: http://crx.sagepub.com/subscriptions Subscriptions: http://www.sagepub.com/journalsReprints.nav Reprints: http://www.sagepub.com/journalsPermissions.nav Permissions: http://crx.sagepub.com/content/29/1/3.refs.html Citations: What is This? - Feb 1, 2002 Version of Record >> at NULI and University of Iceland on May 23, 2013 crx.sagepub.com Downloaded from