Overcoming barriers to adopt Product Service Systems (PSS) A case study from Turkey Serkan Bayraktaroglu ITU, Turkey Nigan Bayazit ITU, Turkey The notion of Product Service Systems (PSS) is being investigated by many scholars as an innovative way of achieving dematerialization towards sustainability. Beside successful PSS examples, barriers for shifting towards PPS are also identified in the literature. However, adoption of a successful PSS model might need a transition phase to overcome the pitfalls. The objective of this research is to identify and to discuss the possible strategies to overcome business and technology related barriers to adopt a PSS in a developing country. The paper further examines the recognized drivers and barriers for shifting towards service oriented business models from the literature. An exploratory case study about a Turkish company is also presented to make a comparison with a suc- cessful Italian case. The paper concludes with a set of lessons learned from the case study and critical business factors that companies and entrepreneurs should be aware of when designing strategies for service oriented business solutions. Introduction Sustainability is one of the core themes of many disciplines and presents a truly global challenge for product developers regarding with material consumption and resource utilization. Towards the transition to sustainable production and consumption, state business models need to be reviewed in order to realize a radical system innovation. Product Service Systems (PSS) provides an opportunity for potential dematerialization of consump- tion. In this manner, many successful PSS models are discussed in details in the literature. Possible driv- ers and barriers for adoption of PSS models are also discussed by many scholars. Besides analyzing driv- ers and barriers of different PSS cases individually, comparing business models which provide same kind of product and / or service would support the literature with an understanding about the impact of differ- ent circumstances on the success of a PSS model. This paper aims to identify the impact of country re- lated economic, legal and social circumstances on evaluation of a PSS model. A brief literature review has been done about the possible drivers and barriers for shifting towards more service oriented businesses. To provide more insight about the critical factors that contribute to the companies’ decisions to shift, and to understand the situation that supports or blocks the adoption of PSS in a developing country, an exploratory case study on a Turkish company is conducted. An existent and simple example, the Italian business case on textile floorings for trade fairs, is chosen to make the com- parison. It was expected that same model could be adopted in Turkey as a best practice. Stakeholders of the system and the material flow were identified in a system map. Interviews with open ended questions were conducted to understand stakeholders’ expectations about products. Drivers and barriers from the literature are used to analyze the business case. Finally, opportunities of improvements in the actual PSS and a complete new PSS model are discussed.