UTM-IBIMA INTERNATIONAL REAL ESTATE CONFERENCE 2012 (INTEREC 2012) 1 BROWNFIELD REDEVELOPMENT: AN EFFECTIVE MEASURE OF IMPLEMENTATION Robiah binti Suratman 1, Nurlaila binti Ali Department of Land Administration and Development Faculty of Geoinformation and Real Estate Universiti Teknologi Malaysia, 81310 Skudai, Johor, Malaysia. Email: robiah@utm.my 1 ABSTRACT Brownfield redevelopment is a still new field in Malaysia. The main reason why the Brownfield development should be given priority is because it is a form of solution to the shortage of land, especially in the city for a compact city. Brownfield redevelopment is said also create employment opportunities to them. Redevelopment of Brownfield areas should be encouraged since it will reduce the impact in terms of exploration of new areas for new development. There are three key actors in the development of Brownfield areas; they consist of the developers, the authorities and the buyer. Brownfield redevelopment has a high demand at present time because of the scarcity of land. Most of Brownfield areas are located in urban and developed areas. The developer is keen on develop Brownfield areas, but they faced financial problems in doing so. This is because redevelopment of Brownfield areas involves high costs as the first step in clearing the site. In this study, the concept of redevelopment the role of Local Authority (LA) and also the regulation involve will be studied. In addition, the perspective and understanding of LA as one of the agencies on the redevelopment of Brownfield areas, particularly in Johor Bahru will be examined the measure implemented in Brownfield redevelopment. Redevelopment of Brownfield will be more viable if the parties involve, especially LA has a policy encourage the redevelopment of Brownfield to make it more effective, and it will also change the perspective of Brownfield redevelopment. Keywords: Brownfield redevelopment, Local Authority (LA), understanding, perspective, effective INTRODUCTION Brownfield Area can be defined as an area that has been abandoned to do neglect or obsolete development structure or development is as that are not completed and abandoned ("Protecting Public Health," 2010). This area may be contaminated or not contaminated. Brownfield land areas also include private land and government land. Although the issue of Brownfield redevelopment has been raised since the year 2008, but there are still many areas in Johor Bahru that are not developed. Therefore, a draft of a guideline has been come out by the Town and Country Planning Department (TCPD) of Peninsular Malaysia in order the government encourages the redevelopment of Brownfield. Unfortunately, the Brownfield area is not attractive developers because of too many uncertainties, such as in terms of applicable legislation, and it takes a high cost to redevelop it (Wedding & Crawford-Brown, 2006). Besides, the developer needs to apply for redevelopment and waiting for an approval process of new projects, and also the process of redevelop takes time to get clearance. This leads many developers are not keen on develop this area. Therefore, this study will explain the concept of Brownfield related to the regulations, in order to get a person whom responsibility in Brownfield redevelopment; the study will be identifying the role of LA. Lastly, the study also will examine the perspective of