Case 36 Digital Tourism Assistant: enquiry management solution for destinations Roland Dessovic and Roman Egger ● Demonstrate how small and micro organizations can distribute their inventory either directly or indirectly using cybermediaries. ● Illustrate the trend towards direct distribution through a full online booking solution. ● Explain the benefits of enquiry forms versus online bookings. Learning Objectives CH36-H8667.indd 382 CH36-H8667.indd 382 7/5/2008 11:32:06 AM 7/5/2008 11:32:06 AM