SWOT analysis of Google This is a Google Inc. SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Google Inc. is a multinational corporation that provides Internet-related products and services, including internet search, cloud computing, software and advertising technologies. Advertising revenues from Ad Words generate almost all of the company's profits. Name Google Inc. Industries served Internet Geographic areas served Worldwide Headquarters U.S. Current CEO Eric Schmidt and Larry Page Revenue $ 50.17 billion (2012) Profit $ 10.7 billion (2012) Employees 53,861 (2012) Main Competitors Apple Inc., Facebook Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., International Business Machines Corporation and many others. You can find more information about the company in its official website or Wikipedia’s article. SWOT analysis of Google Google SWOT analysis 2013 Strengths Weaknesses 1. Open source products and services 2. Quality and customer experience are the primary objects 3. Financial situation 4. Access to the widest group of internet users worldwide 5. Strong patents portfolio 6. Product integration 7. Culture of innovation 1. Relies on one source of income 2. Unprofitable products 3. Patent litigations Opportunities Threats