1 Optimal Design of the Online Auction Channel: Analytical, Empirical and Computational Insights * Ravi Bapna 1 (rbapna@sba.uconn.edu ) Paulo Goes 1 (paulo@sba.uconn.edu ) Alok Gupta 2 (alokgupta@acm.org ) Gilbert Karuga 1 (karuga@sba.uconn.edu ) 1- Dept. of Operations & Information Management, U-41 IM, School of Business Administration, University of Connecticut, Storrs, CT 06269 2- Information and Decision Sciences Department Carlson School of Management University of Minnesota 3-365 Carlson School of Management 321 - 19th Avenue South Minneapolis, MN 55455 (Under Review, August 2001) * Author names are in alphabetical order.