Cognitive Mapping Methodology for Understanding of Business Relationship Value Competitive paper Tatiana Bouzdine-Chameeva, François Durrieu, Tibor Mandják¹ Bordeaux Business School Groupe ESC Bordeaux, 680, cours de la Liberation 33405 Talence Cedex France ¹ Bordeaux Business School and Budapest University of Economic Sciences and Public Administration Voice: 33-556-84-2235 33-556-84-2228 33-556-84-2256 Fax: 33-556-84-5500 Email: francois.durrieu@esc-bordeaux.fr tatiana.chameeva@esc-bordeaux.fr tibor.mandjak@esc-bordeaux.fr