Online Publication Date: 15 March 2012 Publisher: Asian Economic and Social Society Power of Media and Its Different Strategies A Waseem Khattak (Lecturer, Communication and Media Studies, Sarhad University of Science and Information Technology Peshawar Pakistan) Muhammad Nasir (Registrar, Sarhad University of Science and Information Technology Peshawar Pakistan) Khalid Sultan (Department of Communication Studies Colleges of Applied Sciences (CAS), Nizwa Ministry of Higher Education, Sultanate of Oman) Citation: A Waseem Khattak , Muhammad Nasir , Khalid Sultan (2012): “Power of Media and Its Different Strategies” International Journal of Asian Social Science Vol.2, No.4, pp.320-329.