Strategic Business Marketing Developments in the New Europe: Retrospect and Prospect By Matti Aistrich San Diego State University Massoud M. Saghafi San Diego State University and Don Sciglimpaglia San Diego State University ISBM Report 5-2005 Institute for the Study of Business Markets The Pennsylvania State University 402 Business Administration Building University Park, PA 16802-3004 (814) 863-2782 or (814) 863-0413 Fax