Urbanism Management of innovation: Innovation policy in the urban development • M. Bostenaru Dan 3 MANAGEMENT OF INNOVATION INNOVATION POLICY IN THE URBAN DEVELOPMENT Maria BOSTENARU DAN CS Dr., „Ion Mincu” University of Architecture and Urbanism, Urban and Landscape Design Department, e-mail: maria.bostenaru@iaim.ro Abstract. This paper presents the application of the theory on innovation through strategic planning, different from traditional zoning, a way to take participation into account, for a neighbourhood from the begin of the 20th century in the north of Bucharest. For the analysis the innovation relied on the application of the perception of the image of the city according to Lynch´s method. The formulated mission is in accordance with the status of protected zone of the area around the Dorobanţi place. The theory, critically seen through the systemic theory of Sandu (1988), comes from the „Final report on the ecological city“ from the OECD Habitat II conference. Key words: Lynch, strategic planning, protected zone 1. Introduction Urban planning is almost as old as the history of mankind and yet there is still room for innovative ideas to make it new. Almost every major style period has a priority program architecture, but also new approaches to urban planning are brought with it. Previously, it was the military, for "strategic" reasons. Since the mid-19th Century, it became secondary basis. The cities developed, some fast becoming the major cities in the second half of the 20th century. Of the previous criteria remained one: it is continued to develop a strategy, but this time a planning strategy. This paper tries to illustrate what is the innovation, if the boundary of the city can still be set instead of by physically-present wall by the omniscient planner planning policies. This paper is divided into two main parts. In the first part the principles of an OECD Report on "Final Report on the Ecological City - Innovative Policies for Sustainable Urban Development" summarized and commented. The second part is a case study. The principles outlined are implemented within a fictitious project, but on a real site, rich in urban heritage. 2. The theory: the O.E.C.D. Report In 1996 the OECD published the "Final Report on the Ecological City - Innovative Policies for Sustainable Urban Development" (OECD, 1996). The report introduces as in the cover the contemporary conditions of people's needs, which are necessary for additional measures to the economic implications these have and what they need for a policy framework. The report consists of four parts: − The unsustainable present − Cities, innovation and inclusive policy