August 2013 ■ Project Management Journal ■ DOI: 10.1002/pmj 5
ABSTRACT ■
Cultural intelligence (CQ) on the organizational
level is an organization’s capacity to reconfigure
its capability to function and manage effectively
in culturally diverse environments and to gain
and sustain its competitive advantages. This
study aims to present a model, examining how
organizational CQ through competitiveness
framework might potentially affect the strategic
alliancing ability of contracting firms operating
abroad. The research involves a questionnaire
survey conducted with the contracting firms.
The research findings support the contracting
firms leveraging their cultural intelligence as
their main cross-cultural competence for
establishing and increasing the performance of
international strategic alliances.
KEYWORDS: cultural intelligence; cross-
cultural competence; international strategic
alliance; construction industry
Project Management Journal, Vol. 44, No. 4, 5–25
© 2013 by the Project Management Institute
Published online in Wiley Online Library
(wileyonlinelibrary.com). DOI: 10.1002/pmj.21356
INTRODUCTION ■
A
s businesses and industries progress toward rapid globalization,
a growing number of organizations have moved to a broader and
more diverse set of cross-cultural environments. By entering globally
competitive environments, firms face a variety of severe challenges,
such as greater complexity and differentiation, the need for integration, and
the problem of transferring knowledge across a global firm caused by geo-
graphical, psychic, economic, administrative, and cultural differences (Daft,
2004; Ghemawat, 2001; Moon, 2010; Sousa & Bradley, 2006). To be successful
in cross-cultural environments, a firm should adjust to the numerous coun-
tries in which it operates and overcome these differences. Among several fac-
tors that should be considered in the achievement and maintenance of a
firm’s competitive advantage in cross-cultural environments, culture remains
one of the most significant (Sousa & Bradley, 2006; Moon, 2010; Soutar, Lee, &
Ng, 2007; Yeniyurt & Townsend, 2003). Intercultural contact is necessary and
unavoidable in international business ventures. Firms with capabilities to
manage intercultural contact (i.e., culturally intelligent firms) will outper-
form firms that are “less intelligent” (Ang & Inkpen, 2008).
Since the beginning of the year 2000, cultural intelligence (CQ), which
refers to an individual’s capability to function and manage effectively in
culturally diverse environments (Earley & Ang, 2003), has attracted great
attention from researchers and practitioners. Earley and Ang (2003) developed
the multifactor concept of CQ. Based on the larger domain of individual
differences that consists of personality, capability, and interest, CQ is viewed as
an individual’s capability (Earley & Ang, 2003; Earley, Ang, & Tan, 2006; Moon,
2010). This conceptualization of cultural intelligence extends Herrmann, Call,
Hernandez-Lloreda, Hare, and Tormasello’s (2007) recent views in that cultural
intelligence refers not only to a person’s capability in creating cultural groups
and functioning effectively in one of those cultural groups, but also to a person’s
capability to function effectively in interactions across cultural groups.
Previous studies in CQ literature have focused on a set of abilities or
capabilities on an individual or group level, but few have examined a set
of capabilities on an organizational level, partly because of the novelty of the
construct. Firm-level cultural intelligence is rooted in both psychological
research on individual cultural intelligence and the resource-based view of
the firm, which views the firm as a bundle of resources and capabilities (Ang &
Inkpen, 2008).
As the construction industry adapts to trends in globalization and project
networks collaborate interculturally, network participants are bound to
Organizational Cultural Intelligence:
A Competitive Capability for Strategic
Alliances in the International
Construction Industry
Ibrahim Yitmen, Civil Engineering Department, European University of Lefke (EUL), North Cyprus
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