THE BPO COUNTRY COMPETENCY MODEL (CCM): A MODEL ESTABLISHING THE
RELATIONSHIP AND THE DEGREE OF SIGNIFICANCE OF FACTORS THAT DRIVE
COMPETENCE IN THE BUSINESS PROCESS OUTSOURCING (BPO)
BEN OCRA & BENJAMIN AGGREY NTIM
Open University of Malaysia, Kuala Lumbur, Malaysia
University of Professional Studies, Accra, Ghana
ABSTRACT
The Business Process Outsourcing (BPO) sector is one of the fastest growing and important business sectors in
the world. The sector provides a balance for the management and development of businesses. This paper aimed at
examining factors that impact competence in the BPO sector. The study involved a survey and quantitative research
designs in which snowball sampling was applied in selecting 320 respondents across 5 countries. The Multiple Linear
Regression was used for data analysis in the context of SPSS. Findings indicated a significant positive relationship between
competence and human resource attractiveness, financial attractiveness, BPO company characteristics and political
environment. The model developed by the author explained 66% of variance in competence. Therefore, competence can be
expedited in the BPO sector by enhancing human resource attractiveness, financial attractiveness, BPO company
characteristics and political environment.
KEYWORDS: Business Process Outsourcing (BPO), Country Competency Model, Factors, Competence
INTRODUCTION
The relevance and impact of the globe’s Business Process Outsourcing (BPO) sector is not far -fetched. The basis
of this assertion is a reflection of the continuous demand and interest of individuals and organizations to outsources
services in various fields of business, academia, information technology, media, insurance, telecommunication and many
others. Additionally, the sector has served as a huge source of financial enhancement and development for a good number
of individuals and companies (Dowouna, 2011). Undoubtedly therefore, such a sector needs critical attention and analysis
for the maximization of its growth and impact on the local economy.
The business process outsourcing is not a recent development of the business sector, and its acknowledgement in
the business and academic fields is increasingly popular, with human resource, information technology and research being
the leading areas for business outsourcing. At the international level, some countries such as Philippines, India, China,
Egypt and United Kingdom have made great progress in the BPO sector with regards to quality of services and
productivity of BPO companies (A.T. Kearney, 2011). Relatively, not much of progress is made in third-world African
countries such as Ghana and Nigeria, though Ghana is perceived one of the best BPO destinations in Africa.
Growth in the BPO sector is influenced by service quality of companies from which services are outsourced,
which is in turn driven by their competence (Dowouna, 2011; Bharadwaj & Saxena, 2010). This means that competence is
the basic factor that must be considered and enhanced for a progressive sector in terms of business process outsourcing.
Unfortunately, many individuals and firms are not able to ensure substantial competence in the BPO sector. The situation is
as a result of the fact that they lack in-depth knowledge of factors that determine competence. It is said that African
countries and other countries that lag behind in the global BPO sector can only vitalize their standing by considering
International Journal of Computer Science Engineering
and Information Technology Research (IJCSEITR)
ISSN 2249-6831
Vol. 3, Issue 4, Oct 2013, 113-120
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