113
JPTV 1 (1) pp. 113–120 Intellect Limited 2013
Journal of Popular Television
Volume 1 Number 1
© 2013 Intellect Ltd Olympic Dossier. English language. doi: 10.1386/jptv.1.1.113_1
AnitA Biressi
University of Roehampton
HeAtHer nunn
University of Roehampton
the London 2012 Olympic
Games Opening Ceremony:
History answers back
ABstrACt
This article highlights the distinctive turn in public discourse towards historical
resources, analogies and stories to help citizens make sense of the current era of
austerity through a selective analysis of the media coverage of the London 2012
Olympic Games. It argues that in straitened times British citizens are being asked to
make do, to accept the rolling back of state provision and to modify their expectations
of a civil society on the basis of historical myths as well as current realities. Having
noted this, the article asks where on television are the counter-discourses that may
also wish to lay a claim to a national history and to tell national stories and even to
contest the dismantling of the welfare state? How might these spaces work to resist
the prevalent criticism of public services, organized labour and popular protest and
to defend the class (and other) politics and values with which these have been histor-
ically associated? In answer to these questions this article offers a brief considera-
tion of the ways in which the 2012 London Olympics Opening Ceremony deployed
history and historical reference.
KeywOrds
Olympic Games
Opening Ceremony
historical resources
austerity
televised re-enactment
counter-history