IJRSS Volume 3, Issue 3 ISSN: 2249-2496
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A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Research in Social Sciences
http://www.ijmra.us
238
August
2013
THE EFFECT OF DEVELOPMENT AGENCIES ON
BRAND-CITY DESING
*
Ercan OKTAY
Alper OZMEN
Abstract
In today‟s globalizing world, concentrating on the ability based investments all cities become
different from others and both in economical and social aspect, they attract the attention of domestic
and foreing tourist and investors by increasing the cultural exchange, activity and media profile
share.So, they can competewithothercities.Inthiscontextforbecoming a brandcity; theregionmust be
transformedintoattractioncenterbyintroducingproductand popular
valuestoexternalenvironment.Thesehelpincreasingthecompetition, economyanddevelopmentpotential
of thecity.Branding is an acceptanceprocess in which a newproduct, service orvalue is
introduced.Inthisprocess, brandingfactorssuch as management, manufacturing, advertisement,
marketing, technology, finance, cooperationwithrelevantinstitutions,
identifyingthelabourandinvestmentopportunies in
thenationalandinternationallevelthroughtheRegional Development
Agencieshavecrucialimportance.Inthiscontextthe Development Agencies, adoptunderstanding of
structurewiththe main theme of sustainablelocaldevelopmentorientedgovernance in Turkey, have an
important role.
Fromthatpoint of view, in thisstudytheroles of
developmentagenciesaretakenintoconsideration.Intoday‟sworldLarge-
scaledchangesarefacedanddevelopmentagencieshelpidentifyingpoliciesdiffering a cityfromtheothers,
inducingnewinvestmentsandbrandization ofcities.
Keywords: Brand, Participation, Advertisement, Development.
*
Thisarticleimprovedandrevised form of thepapertitled “TheMission of Development Agencies in Brand -City
FormationProcess” whichpresented in 5th Public Administration Symposiumheldby Celal Bayar UniversityFaculty
of EconomicsandAdministrativeSciences in May 8-10, 2012.
Assoc. Prof. Dr., Karamanoğlu MehmetBeyUniversity, Department of Public Administration, Karaman/TURKEY,
ercanoktay@hotmail.com
Assist.Prof.Dr.,Eskisehir Osmangazi University, Department of PoliticalScienceandPublic Administration,
Eskisehir/TURKEY, aozmen@ogu.edu.tr