IJMT Volume 3, Issue 5 ISSN: 2249-1058 __________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Caďell’s DireĐtories of Puďlishing Opportunities, U.S.A. International Journal of Marketing and Technology http://www.ijmra.us 57 May 2013 Lognormal distribution of demand for Equity shares Omondi J. Ouno Omolo - Ongati* Onyango S. N  Abstract In this paper we show that the demand dynamics of equity is a random walk process. This property enables us to model the distribution of the process of demand for equity by lognormal distribution. Key words: Lognormal distribution, Skewness, Random Walk, Equity and Demand Primary 62P05, Secondary 82B41 School of Mathematics and Actuarial Science, Bondo University College, Bondo, Kenya  KCA University, Nairobi, Kenya