IJMIE Volume 3, Issue 3 ISSN: 2249-0558
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A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A.
International Journal of Management, IT and Engineering
http://www.ijmra.us
265
March
2013
FOREIGN DIRECT INVESTMENT IN INDIAN RETAIL
SECTOR– PESTLE & SWOT ANALYSES
Benny J. Godwin
Dr. D. Kalapana
Shanmuga Valli
Abstract:
The long-time battle of Foreign Direct Investment in Indian retail sector was initiated in the year
2006. Retailing comprises of the sales of goods and services to the end user. Retailing
necessitates a seller, who is called as a retailer, basically a store establishment providing goods
and services for the consumers for their own use. Foreign retailers are highly concentrating on
the Indian market as there are huge potential consumers available. With the quickly altering
retail sector, Indian retail is going to become one of the fastest growing sectors having great
potential consumers. In this paper, an attempt has been acquitted to analyse the impact of the FDI
policy in retail on Indian economy using PESTLE & SWOT analyses. The analyses revealthat
Indian retail will have a significant impact on the growth of Indian economy as a whole in the far
future. Concurrently, there are various challenges and threats arising out of heightening
desegregation in national and international consideration.
Keywords: Foreign Direct Investment, Retail Sector, Indian Economy, globalization, organized
and unorganized retailing.
Research Scholar25-G, IB Apartment,Chinnammal Street, K.K. Pudur,Coimbatore
Professor3/31-1, Third Avenue,Rangasami Naidu Nagar, Kuniamuthur, Coimbatore
Research ScholarDepartment of Management Studies,Hindusthan College of Arts &
Science,Nava India, Coimbatore