1 Adapting to Political, Social and Technological Change: ‘Public Value’ in Australian PSM Stream 4. Defining ‘Public Value’ in PSM today Dr Toija Cinque Deakin University Melbourne Burwood Campus Abstract The principles that underpin public service media (PSM) are dynamic and socially determined. Not only did the ABC’s mandate for ‘adequate and comprehensive’ programming change with revisions to its legislation but they reacted to new concepts of nationhood in Australia that began with post World War Two immigration. The ABC came to reflect the cultural diversity of the Australian community in the broadcasting of programs put to air. Programs for radio and television would henceforth be ‘innovative’. Confronted with social change, the federal government also established SBS to provide for the special needs of migrants to Australia through the broadcasting of programs in original languages that would inform new Australians of issues relevant to them and their communities. SBS had the