International Journal of Advanced Research in Management (IJARM), ISSN 0976 – 6324
(Print), ISSN 0976 – 6332 (Online), Volume 4, Issue 3, September - December 2013 © IAEME
1
INVESTORS’ AWARENESS ABOUT CAPITAL MARKET
INVESTMENTS: A STUDY WITH SPECIAL REFERENCE TO
KARNATAKA STATE
Dr. SHIVAKUMAR DEENE, Prof. SATYANARAYAN PATHI
Assistant Professor, Dept. of Commerce, School of Business Studies, Central University of
Karnataka-Gulbarga (Karnataka-India)
Dept. of Business Management, Brahampur University, Brahampur, Odhisa.
ABSTRACT
The present study is an attempt on studying investors’ awareness about capital market
investments and the level of satisfaction on the information published by the different
stakeholders in Karnataka state. A total of 425 sample respondents were selected from 4
divisions of Karnataka. viz.viz Gulburga (107), Bangalore (106), Belgaum (106) and Mysore
(106) divisions. The respondents were administered a structured questionnaire developed
specifically for the purpose. The data collected thus were analysed both by descriptive and
inferential statistics like chi-square test. Results revealed that majority of the sample
selected had moderate to extensive level of knowledge on investment. They had maximum
awareness regarding shares and real estate and very less knowledge on Stock/Index Futures,
Stock/Index Options, ETF, and ULIP. It is argued that though the Indian Financial System
has been modernised 2 plus decades ago , still the market has not grown up to the desired
level , as far as attracting the small individual investors are concerned and winning the
confidence of the investors are concerned in the wake of continuous financial turmoil. There
is a clear-cut dearth of investors’ awareness programmes in India in general and Karnataka
state in particular. As the educational level of the respondents increased, their knowledge and
awareness increased linearly and significantly. This is clearly documented in the form of
above dialogue. The investors who are having more technical knowledge about the market
were more passionate about the securities market and invest in on ongoing basis. Strategies
for improving investment options have been discussed.
INTERNATIONAL JOURNAL OF ADVANCED RESEARCH
IN MANAGEMENT (IJARM)
ISSN 0976 - 6324 (Print)
ISSN 0976 - 6332 (Online)
Volume 4, Issue 3, September - December 2013, pp. 01-17
© IAEME: www.iaeme.com/ijarm.asp
Journal Impact Factor (2013): 4.7271 (Calculated by GISI)
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