GoodRelations - The Web Vocabulary for E- Commerce F21EC2- E-Commerce Technology: Coursework- 2013 John Enoh (MSc Software systems Engineering) School of Mathematical & Computer Sciences Heriot-Watt University, Edinburgh ej30@hw.ac.uk Abstract— In this paper, I have carried out a study of the concepts of the “GoodRelations – The Web Vocabulary for E-Commerce”. I have discussed about the GoodRelations Ontology with some references and studies and explained the concept of how it can be used for Ecommerce purposes. Index Terms— GoodRelations, Ecommerce, OWL I. INTRODUCTION In this modern technology, globalized business dealings are far easier with the help of Internet. Through World Wide Web, business owners and consumers are connected with each other. And the higher rate of necessity resulted in evolution of World Wide Web to provide more accurate data related searches, leads to Semantic Web. Web Ontology Languages are the key to the Semantic Web evolution which provides data related algorithms. The Only Web Ontology Language which is supported by Google, Yahoo and other search engines is GoodRelations (GR). II. GOODRELATIONS “GoodRelations is a lightweight ontology for annotating offerings and other aspects of ecommerce on the web.” [1]. The more exact meaning would lead to the right product and right company for the ecommerce solutions. To ensure this, Ontology languages are used to interact between both consumer side and business side; however, the information should be derived with exact vocabulary to identify the exact quality or products or size or company. GoodRelations Ontology provides the vocabulary for all the important information that you want to be identified in search engines. “GoodRelations is the most powerful vocabulary for publishing all of the details of your products and services in a way friendly to search engines, mobile applications, and browser extensions.” [2]. III. WEB ONTOLOGY LANGUAGE (OWL) Web Ontology Language (OWL) is a standard that uses algorithm for encoding the information; it also shares information between the Ontologies. OWL provides interoperability within the Intelligence services level of Semantic Web. It allows machine to interpret the data by the machine readable data in the web content. Web Ontology Language (OWL) has few species in which OWL DL refers to the Description Logic. GoodRelations is an OWL DL Ontology. “Semantically, OWL is based on description logics. Generally, description logics are a family of logics that are decidable fragments of first-order predicate logic.” [3]. Web Ontology Language interacts with both end of the business cycle, it connects with the End-user side language and the business user side language and acts as a bridge between them, the agents in the Intelligence service level of semantic Web of this two end of business cycle are connected with each other to fetch the more relevant information. V. ECOMMERCE Electronic commerce is known as Ecommerce. The major benefits of Ecommerce are online marketing, online shopping and online business management. Ecommerce are easy to use, than the real time purchase of products. Ecommerce application makes online business easy and gives global presence that would help the business to take a giant leap in the business