1/30 008-0372 BRAZILIAN RETAIL STOCKOUTS: AN EXAMINATION OF THE EXTENT AND THE CAUSES by Luis Henrique Rigato Vasconcellos Escola Superior de Propaganda e Marketing Rua Dr. Álvaro Alvim, 123 04018-010 – São Paulo – SP (55 11) 5085 4500 lhenrique@espm.br and Mauro Sampaio * Fundação Getulio Vargas Business School Rua Itapeva, 474 – 8 o andar 01332-000 - São Paulo-SP (5511) 3281 7780 mauro.sampaio@fgv.sp POMS 19 th Annual Conference La Jolla, California, U.S.A May 9 to May 12,2008 * Contact Author