Journal of European Public Policy 6:3 September 1999: 359Ð75
Journal of European Public Policy
ISSN 1350-1763 print/ISSN 1466-4429 online © 1999 Taylor & Francis Ltd
Competitive and sustainable
growth: logic and inconsistency
Erik Jones
1
ABSTRACT The European Union is pursuing a competitive and sustainable develop-
ment model that combines insights from environmental as well as economic analysis. The
rhetoric of this model is attractive: European development should be ‘sustainable’ both in
terms of its use of labour and environmental resources, and in terms of the location of
economic activity. European policy, therefore, should encourage industries to use more
labour and fewer resources, as well as to create jobs at the local level in order to internalize
market externalities. Despite the appeal of such rhetoric, the implementation of this new
development model poses both analytical and distributional concerns: the assumptions
of environmental and economic analysis come into theoretical contradiction and the
economic effects of the policy are socially undesirable. The solution is to abandon the
competitive and sustainable development model, and to pursue competitive growth and
sustainable resource use as separate policy objectives.
KEY WORDS Development; environment; growth; social model; unemployment;
wages.
The European Union’s (EU’s) new Fifth Framework Programme allocates almost
£3 billion ‘[t]o support research activities contributing to competitiveness and
sustainability, particularly where these two objectives interact’.
2
Many of these
activities relate to the development of new materials and the promotion of environ-
mentally friendly practices. However, the broader intellectual roots of the project
lie in the belief that economic and environmental policies can and should be inte-
grated. This belief was recently incorporated into the foundational documents of
the EU. At the June 1997 Amsterdam summit,
3
representatives of the member states
amended the objectives of the EU to include ‘a high level of employment’ and to
emphasize the importance of a ‘balanced and sustainable development’.
4
They made
a similar change to the ‘Treaty Establishing the European Community’. In that
document, the commitment to ‘a high level of employment’ already existed and yet
member state representatives added ‘sustainable’ to ‘development’ and introduced
‘competitiveness’ as an objective in its own right.
5
The purpose of this article is to examine Europe’s broad strategy to achieve ‘com-
petitive and sustainable growth’ and to map its implications. The argument is that
the integration of economic and environmental policies is rhetorically persuasive
but analytically flawed. Worse, attempts to pursue ‘competitive and sustainable