WEB-BASED COURSE DESIGN: A SAMPLE OF THE BILINGUAL TV ADVERTISING COURSE IN ODISEAME PROJECT Aydın Ziya ÖZGÜR Anadolu University Open Education Faculty, Turkey azozgur@anadolu.edu.tr Seçil KAYA Anadolu University Open Education Faculty, Turkey secilk@anadolu.edu.tr Abstract In a rapidly changing environment; production, operation, storage and distribution of information changes as well thanks to information and communication technologies. The Internet also enables synchronous and non-synchronous interaction between course material, students and lecturers. This led to web-based courses becoming widespread and popular in the education system especially in distance learning education. This report sets out to explain the design, delivery and application processes of the multilingual web-based “TV Advertising Course”. This report also tries to identify the problems and suggests how to take these courses forward. One of the most important components of web-based instruction is the design and production of the course contents. The process of Web-based course design includes: 1. Determining the course, 2. Choosing the design group, 3. Deciding on the objectives of the course, 4. Defining the target audience, 5. Selecting the materials to be used, 6. Designing virtual contents, 7. Planning the applications, 8. Preparing types of publication or broadcasting, and 9. Control and distribution. In this study we introduce design and application processes of the “Web-based TV Advertising Course” which are prepared within the scope of the ODISEAME (Open Distance Inter-University Synergies Between Europe, Africa and Middle East) project. With reference to the problematic situations in the TV Advertising Course, it is possible to propose some recommendations for the subsequent applications of web-based TV advertising course or web-based courses in general. Marketing the courses, preconditions for participation, privileges for participants, detailed individual information about the participants, basic course materials, virtual and auditory material usage, synchronous communication and interaction and sharing experiences are some of the issues that can be improved. These courses can also be used as a supportive platform for the face-to-face traditional courses at the universities. Introduction In this day and age, rapid developments and the widespread use of the Internet give opportunities to new educational media, and habits about communication and interaction. As well, individualized, student focused, interactive, productive, flexible, dynamic and affordable educational applications, that can obtain equality of opportunity, can be put into practice by web-based lessons.