IJPSS Volume 2, Issue 12 ISSN: 2249-5894 ___________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, India as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Physical and Social Sciences http://www.ijmra.us 1 December 2012 ANALYSIS OF GENDER ROLE INFLUENCE UPON WOMEN EMPLOYMENT IN PESHAWAR, PAKISTAN Humaira Janmal* Dr. Mussawar Shah** Sidra Iqbal*** Imran**** __________________________________________________________ ABSTRACT This research article deals with the measurement of attitude of teaching faculty in Peshawar University with reference to women employment. A sample size of 210 respondents (university male teachers with different cadres) was randomly selected through proportional allocation basis. Chi square χ2 and Kendall’s tau-b statistics were used to determine the level of association and strength and direction of relationship. Majority of the respondents i.e. 207 opined that men are at their liberty to opt for both career and family, 65.7% acceded to lesser ratio of women in employment sector than men with little room for involvement in decision making process (63.8%) along with a discriminatory attitude being faced by women (94.3%). Moreover, at bivariate level a negative (T b = .134) with significant relationship (P<0.05) was discovered between female were actively participating in household activities with women employment. Similarly, a negative (T b = -.176) but significant association (p<0.05) was * M.Sc (Honors) Scholar, Department of Rural Sociology, KP Agricultural University Peshawar, Pakistan. ** Professor and Chairman Department of Rural Sociology, KP Agricultural University Peshawar, Pakistan. *** Lecturer, Frontier Women University, Peshawar, Pakistan. **** Lecturer in Sociology, Department of Social Work & Sociology, Kohat University of Science and Technology (KUST), Kohat, Pakistan.