Lifestyle segmentation in tourism and leisure 1 of 28 Lifestyle segmentation in tourism and leisure: Imposing order or finding it? by Noel Scott 1 Nick Parfitt, 2 (A paper for a special issue of the Journal of Quality Assurance in Hospitality and Tourism on the topic of Hospitality, tourism and lifestyle concepts – implications for quality management and customer satisfaction by the Guest Editors: Dr Maree Thyne and Professor Eric Laws of The Robert Gordon University, Aberdeen, United Kingdom) 1 Noel Scott, B.Sc., MBA, MBus. (Marketing ) is a doctoral candidate at the School of Tourism and Leisure Management University of Queensland, 11 Salisbury Road Ipswich, 4305, Queensland, Australia. Phone +61-7- 33811024 email noel.scott@uq.edu.au 2 Nick Parfitt BA is the Managing Director of Researchworks PO Box 1081, Milton Central, Queensland, 4064 Phone +61 411 582003 email parfittnick@optusnet.com.au