CROSS CULTURAL COMMUNICATION Contents What is Cross Cultural Communication?............................................... 5 Background to Cross-cultural Communication................................ 8 Basic Тerms.................................................................................... 10 Cultural Barriers to Effective Communication.................................... 13 Other Cultures Are Not Like Yours................................................. 14 Overcoming Language Barriers in Communication............................. 18 Misinterpretation of Communication.............................................. 20 Six Fundamental Patterns of Cultural Differences......................... 23 Aspects of Cross Cultural Communication.......................................... 28 Respecting Our Differences and Working Together............................ 31 Cross cultural Communication Consultants................................... 35 Multicultural Communication Tips................................................. 37 Basic Steps to Cultural Competence.................................................... 41 Successful Cross Cultural Communication.......................................... 44 Effective Cross Cultural Communication Skills.............................. 47 Developing Awareness of Individual Cultures.......................................... 51 Cross Cultural Communication Strategies........................................... 53 Importance of Cross Cultural Communication in Business................. 55 Cross Cultural Solutions for International Business...................... 61 Cross Cultural Advertising.................................................................. 64 Language in Cross Cultural Advertising........................................ 65 Communication Style in Cross Cultural Advertising...................... 66 Colours, Numbers and Images in Cross Cultural Advertising.......67 Cultural Values in Cross Cultural Advertising.............................. 67 Cross Cultural Analysis in Public Relations........................................ 68 3