THE IMPACT OF BRAND COMMUNICATION ON BRAND EQUITY DIMENSIONS AND BRAND PURCHASE INTENTION THROUGH FACEBOOK Bruno Schivinski*, Dariusz Dąbrowski** GUT Faculty of Management and Economics Working Paper Series A (Economics, Management, Statistics) No.4/2013 (4) June 2013 * Gdansk University of Technology, Faculty of Management and Economics, Department of Marketing bschivinsk@zie.pg.gda.pl (corresponding author) ** Gdansk University of Technology, Faculty of Management and Economics, Department of Marketing ddab@zie.pg.gda.pl