Family Business Review
25(1) 16–32
© The Author(s) 2012
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DOI: 10.1177/0894486511418489
http://fbr.sagepub.com
Articles
1
University of Manitoba, Winnipeg, Manitoba, Canada
2
Mississippi State University, Mississippi State, MS, USA
Corresponding Author:
Allison W. Pearson, Mississippi State University, P.O. Box 9581,
Mississippi State, MS 39762, USA
Email: apearson@cobilan.msstate.edu
Charting the Future of Family
Business Research: Perspectives
From the Field
Reginald A. Litz
1
, Allison W. Pearson
2
, and Shanan Litchfield
2
Abstract
The authors provide insights concerning the current state of family business research through a survey that included
input from more than 80 family business scholars. Findings suggest two general conclusions: first, a collective sense
that significant progress has been made; second, a widespread conviction there is still much work to be done. The
authors conclude with several recommendations for the field’s continued evolution, which include greater use of
family sciences research, the development of innovative measures, the adoption of rich longitudinal methodologies,
and inclusion of more diverse subjects and samples.
Keywords
survey, research, past achievements, future directions
The voyage of discovery is not in seeking new land-
scapes but in having new eyes.
—Marcel Proust, “The Captive,” Remembrance of Things
Past
It has often been said that there are at least two ways of
looking at things; according to Mintzberg (1995), there
are at least seven. Writing on the nature of strategic
thinking, he proposes that effective strategists are able
to enact multiple ways of “seeing,” which include see-
ing ahead and behind, seeing above and below, seeing
beside and beyond, and finally, what he calls “seeing it
through.” Whereas seeing behind means understanding
the pattern of past achievements, seeing ahead is ori-
ented to a linear extrapolation of the past. In a similar
way, although seeing above is about a macro view from
30,000 foot, seeing below is about appreciating the
micro significance of the smallest details. In contrast,
his third pair of perspectives, seeing beside and beyond,
involves expanding the scope of one’s perspective to
perceive factors that might in one way or another be
excluded by conventional perceptual boundaries. Finally,
in consideration of the importance of all this “seeing”
resulting in tangible outputs, he included one final kind
of perspective—what he called seeing it through. To
commemorate the 25th anniversary of Family Business
Review (FBR), we seek to take a strategic look at family
business research using Mintzberg’s (1995) framework.
Rather than simply extrapolate as to what might be
ahead by looking at what has gone before, or behind (to
use Mintzberg’s terminology), we seek to offer a variety
of perspectives, which together provide a richer under-
standing of where the domain of family business research
might potentially be heading.
Our investigation comes at an interesting time; after
being overlooked by most academics for most of the 20th
century (Litz, 1997; Miller & Le Breton-Miller, 2007),