■ Research Article
Knowledge Management Practices in the
Nigerian Telecommunications Industry
Olunifesi Adekunle Suraj
1
* and Isola Ajiferuke
2
1
School of Communication, Lagos State University, Lagos, Nigeria
2
Faculty of Information and Media Studies, University of Western Ontario, London, Canada
The main objective of the study was to examine how Nigerian telecommunications organizations leverage knowledge in
achieving organizational performance and competitive advantage. Forty organizations were selected by using stratified
random sampling from the 150 organizations in the Nigerian telecommunications industry. Twenty-nine of the selected
organizations agreed to participate in the study, and questionnaires were then distributed to 14 senior executives in each
of these organizations. Four hundred and six questionnaires were returned, but only 329 complete ones were used
for analysis. The results from the study showed the following: that there is poor management of human capital in the
Nigerian telecommunications industry; that lack of effective communication appears to be the bane of structural capital
management in the industry; that most of the telecommunications companies in Nigeria have had a long-term
relationship with their customers; and that Nigerian telecommunications organizations are familiar with knowledge
management as a concept. The results also showed slight differences among the six groups of organizations in their
management of intellectual capital with the Local Exchange operators and National Carrier as the best and worst
performers, respectively. In conclusion, it is suggested that Nigerian telecommunications organizations should strive to
provide a conducive and an enabling working environment, where people can share ideas about work without being shut
down by bosses and bureaucrats, and that they should try harder to implement their customers’ suggestions, especially
when such suggestions have to do with meeting the customers’ needs. Copyright © 2013 John Wiley & Sons, Ltd.
INTRODUCTION
The Nigerian telecommunications industry has
witnessed, within the last 5 years, the emergence of
more profitable and highly successful telecommuni-
cations organizations whose values are increasingly
based on their intangible resources (i.e., people
and their expertise, business processes and market
assets such as customer loyalty, repeat businesses
and organizational reputation). As a result, key
business elements such as right-timing, speed to mar-
ket, flexibility of operations, strategic partnerships,
network market, innovations, new management
principles and flexible relocation of operations have
become critical success factors. Therefore, to stay
ahead of competition, it is suggested that Nigerian
telecommunications organizations will have to lever-
age the knowledge acquired from their business
processes, their skilled employees, their customers
and their competitors to create distinctive compe-
tencies, unique market positioning and sustainable
business growth to survive in today’s knowledge
economy. Although this appears critical for today’s
organizational survival, it is doubtful if most Nigerian
telecommunications organizations actually possess
these required managerial and organizational com-
petencies. Nigerian telecommunications managers
today appear faced with fundamental job chal-
lenges that are defying known solutions such as
the following: convergence of technologies that are
extending business activities beyond their core
businesses scope; the effects of globalization and
international competition leading to bankruptcy of
many indigenous telecommunications organizations;
unstable business environment characterized by high
uncertainty, risk and constant regulatory changes;
high staff-turnover; lack of competent and skilled
professionals; and the difficulty in retaining custo-
mers. These aforementioned challenges and many
others reinforce the need for knowledge compe-
tencies and new managerial skills in the Nigerian
telecommunications industry. Therefore, Nigerian
telecommunications companies must devise new
ways to leverage their intellectual and innovative
capacity. Hence, this study is designed with the
following objectives:
*Correspondence to: Olunifesi Adekunle Suraj, School of Commu-
nication, Lagos State University, Lagos, Nigeria.
E-mail: sjamiu2002@yahoo.com
Knowledge and Process Management
Volume 20 Number 1 pp 30–39 (2013)
Published online in Wiley Online Library
(www.wileyonlinelibrary.com) DOI: 10.1002/kpm.1399
Copyright © 2013 John Wiley & Sons, Ltd.