International Journal of scientific research and management (IJSRM) ||Volume||2||Issue||1||Pages|| 491-495 ||2014|| Website: www.ijsrm.in ISSN (e): 2321-3418 Jashandeep Singh, IJSRM volume 2 issue 1 Jan 2014[www.ijsrm.in] Page 491 Bollywood and Fashion Trends in India: A Longitudinal Study Jashandeep Singh, Kanupriya Gupta M.M. Modi College, Patiala. jashan.kheiva@gmail.com kanupriya.gupta1987@gmail.com Abstract India has very rich and varied textile heritage. The languages and dialects, foods and culture change every 80-100 kilometers. Each region of India is having a very unique traditional costumes and accessories. Therefore, every region has a different view of fashion which makes its fashion as diverse as the culture and traditions of the country. The fashion in India is not only confined within the limits of the country but a perfect touch of western culture can also be witnessed in the developed and some underdeveloped cities of the country; and all this has been done by Indian Film Industry-“Bollywood” only. This purpose of this paper is to throw some light over the impact of Bollywood on fashion in India. Keywords: Fashion, Bollywood, Fashion and Bollywood. 1. INRTODUCTION India is a country having an ancient clothing design tradition, yet an emerging fashion industry. Before 1980s, a handful of designers existed but the late 80s and the 1990s witnessed growth. This was the result of increasing exposure to global fashion and the economic boom after the economic liberalization of the Indian economy.Post-independence focuses on revival of traditional textile and design lead to the rise of "ethnic-chic" [7] .History of clothing in India, dates back of ancient times, yet fashion in a new industry, as it was the traditional Indian clothing with regional variations, be it sari, ghagra-choli or dhoti, which remained popular till early decades of post-independence. This was period of revival, where various organizations were involved in reviving traditional Indian techniques, in weaving, printing, dyeing or embroidery, including ikat, patola (double-ikat), bandhani (tie & dye) and shisha (mirror embroidery). [7] An early trendsetter in fashion was Bollywood (Hindi cinema), where costume designers like BhanuAthaiya, started experimenting with film fashion in the 1960s. He started working on period costumes in Sahib BibiAurGhulam (1962) and Amrapali (1966), then introduced varied trends through TeesriManzil (1966), ChalteChalte (1976), Karz (1980) and Chandni (1989). Sooner, these trends were followed by the mass markets. Also situations and themes in Indian cinema became westernised making way for the display of