511 Advances in Natural and Applied Sciences, 6(4): 511-520, 2012 ISSN 1995-0772 This is a refereed journal and all articles are professionally screened and reviewed ORIGINAL ARTICLE Corresponding Author: Muhamad Faisal Asha’ari, Department of Dakwah and Leadership Studies, Faculty of Islamic Studies, National University of Malaysia The Model of Online Al-Da c wah Al-Fardiyyah: A Hybrid Model of Doing Al-Da c wah on The Internet Muhamad Faisal Asha’ari, Abdul Ghafar Don, Razaleigh Muhamat @ Kawangit, Salasiah Hanin Hamjah, Fariza Md.Sham, Badlihisham Mohd.Nasir, Siti Rugayah Tibek, Zainab Ismail, Ideris Endot, Anuar Puteh, A’dawiyah Ismail, Mohd Zulkipli Abd Ghani Department of Dakwah and Leadership Studies, Faculty of Islamic Studies, National University of Malaysia Muhamad Faisal Asha’ari, Abdul Ghafar Don, Razaleigh Muhamat @ Kawangit, Salasiah Hanin Hamjah, Fariza Md.Sham, Badlihisham Mohd.Nasir, Siti Rugayah Tibek, Zainab Ismail, Ideris Endot, Anuar Puteh, A’dawiyah Ismail, Mohd Zulkipli Abd Ghani; The Model of Online Al-Da c wah Al- Fardiyyah: A Hybrid Model of Doing Al-Da c wah on The Internet ABSTRACT The emergence of the Internet as a most popular medium of communication that combines all elements of traditional media brought a new dimension to al-da c wah al-fardiyyah as it can now be undertaken in cyberspace as well as face to face. This study proposes a model of online al-da c wah al-fardiyyah that incorporates the traditional approach of al-da c wah al-fardiyyah which is based on face to face with a model of online communication. The traditional approach of al-da c wah al fardiyyah is selected from the al-Dib’s work (2002) while the model of online communication is selected from a model of online learning called as “e-moderating” developed by Salmon (2000). The main elements of the proposed model are based on the socialization that should be directed into three levels namely dissemination, participation and mobilization. Key words: Online Al-Da c wah, Hybrid Model, Internet, Al-Fardiyyah, Communication. Introduction The exhortation to undertake al-da c wah in the Internet has been mooted by a number Muslim scholar since the late 1990s such as ‘Uthman El-Muhammady (1998a & 1998b), Ismail Ibrahim (1998), and Kaleem Khan & Salman Khan (1999). In the early stage, most of the scholarly work pertaining to al-da c wah in the Internet emphasized the importance of this medium for al-da c wah and attempted to find the compatibility of this medium with Islam. However, the proper ways and guidelines to undertake al-da c wah efficiently on the Internet have received little attention from scholars. The review of the available literatures can be seen from three perspectives. Firstly, the availability literatures of al-da c wah in the Internet is only concerned with al-da c wah via website compared to other Internet applications which are more interactive than websites such as blog and social network sites (SNS). Today, the trend of online communication moves to interactive communication especially on SNS such as Facebook and Twitter. Secondly, the available literatures do not differentiate the nature of communication on the Internet between human to human communication and human to computer communication. The former refers to “a research focus on user interactions with technology” such as “observation of the speed or time taken to complete a task and subjective measurements of how users understand or experience such features”. The latter refers to “a research focus on human interaction” such as “who is talking and what are they talking about?; is there reciprocity between sender and receiver, or does the receiver fail to respond?; and how is the role, power, identity, ritual, and other contextual factors negotiated?”. According to Lee (2000: 6) as cited by Stromer-Galley (2004) the failure to differentiate between interactivity- as-process and interactivity-as-product only produces confusion and affects the validity of the studies. Stromer- Galley argues the improper distinction between both types of interactivity leads to invalidity of the study because questions were examined with inappropriate model. Thirdly, the availability literatures do not conceptualise al-da c wah via the Internet from the perspective of personal approach of al-da c wah that matches the concept of human to human communication because of impossibility to address all Internet users at once in a time. Al-da c wah via the Internet therefore should be designed according to the target group of al-da c wah (al- mad c u) that matches the concept of al-da c wah al-fardiyyah.