MAKERERE UNIVERSITY MAKERERE UNIVERSITY BUSINESS SCHOOL THE INFLUENCE OF WORD OF MOUTH, PERCEIVED SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY IN THE FREIGHT FORWARDING INDUSTRY IN UGANDA. BY NABAASA DAN MUSINGUZI 2006/HD10/6168U SUPERVISORS: 1. MR. CHARLES OMAGOR …………………………….. 2. ASSOC. PROF GEOFFREY BAKUNDA …………………………….. A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTERS OF SCIENCE IN MARKETING OF MAKERERE UNIVERSITY. DECEMBER, 2009