1 Final article: Reast, J., Maon, F., Lindgreen, A., and Vanhamme, J. (2013), “Legitimacy-seeking organizational strategies in controversial industries: a case study and a bidimensional model”, Vol. 118, No. 1, pp. 139-153. (ISSN 0167-4544) For full article, please contact LindgreenA@cardiff.ac.uk Legitimacy-seeking organizational strategies in controversial industries: A case study analysis and a bidimensional model Jon Reast, Bradford School of Management 1 Adam Lindgreen, University of Cardiff 2 François Maon, IESEG School of Management 3 Joëlle Vanhamme, EDHEC Business School 4 1 Dr. Jon Reast, Deputy dean and Professor in Marketing, Bradford University School of Management, Emm Lane, Bradford BD9 4JL, West Yorkshire, the UK. E-mail: Jon.Reast@bradford.ac.uk. 2 For all correspondence: Dr. Adam Lindgreen, Professor in Marketing at the University of Cardiff, Aberconway Building, Colum Drive, Cardiff CF10 3EU, the U.K. E-mail: LindgreenA@cardiff.ac.uk. 3 Dr. François Maon, Associate Professor in Strategy and Corporate Social Responsibility, IESEG School of Management, 3 rue de la Digue, 59000 Lille, France. E-mail: f.maon@ieseg.fr.  Dr. Joëlle Vanhamme, Professor in Marketing, EDHEC Business School, 24 avenue Gustave Delory, CS 50411, 59057 Roubaix Cedex 1, France. E-mail: joelle.vanhamme@edhec.edu.