DOI: 10.7763/IPEDR. 2012. V43. 1 A New Health Information Platform: Youth Consumer Behaviour Towards Healthcare Websites Liew Chee Kit 1 , Khor Mi Nee 2 , Ayesha Aqilah Bt M. Hafifi 3 and Andrew Jason 4  1&2 Infrastructure University Kuala Lumpur, Malaysia 3 SEGi University, Malaysia 4 HELP University, Malaysia Abstract. This study has explored the youths’ behaviour towards healthcare websites as a new form of receiving health information. Mixed method was employed to triangulate the results. 300 respondents from the Klang Valley, Malaysia who have used healthcare websites to search for health information were selected as the sample of the study. The age range of the respondents was 18 to 25. Besides that, focus groups were conducted to interview 15 respondents. The Theory of Reasoned Action was used to guide this research, as the questionnaires were created based on the elements on this theory. The results showed that youths found healthcare websites informative and they had specific intentions of using these websites. Healthcare websites are the new source for healthcare information, especially for tech-savvy young generation. Keywords: Youth, Behavior, Healthcare Website, Theory of Reasoned Action. 1. Introduction Due to the steadily growing relationship involving health organization and people who seek for health information, there has been a massive amount of online healthcare information [1]. Healthcare has become so popular on the internet, that the Consumer and Patient Health Information Section (CAPHIS) took the liberty of listing healthcare websites on the webpage titled: Top 100 List: Health Websites You Can Trust. This page contains healthcare information on general health, women’s health, men’s health and other health related issues (Consumer and Patient Health Information Section [2].. Health information is strewn over all types of media platforms from books, television programs, radio channels, and so forth. A case in point, whenever we visit clinics or hospitals, we can find numerous amounts of information on health through pamphlets while waiting to see the doctor, and with the rise of technology and science, we even have the advantage of using the internet to gain facts and truly understand our sickness and symptoms [3]. Both government and private sectors are in unison when it comes to the importance of educating the public on health [4]. Every year, large sums of funds are credited to the media in efforts to create awareness of past, present, and new information. This is done in hope that the public will receive accurate information on health, the transformation of health beliefs and the creation of new health performances. Those who are involved in the healthcare industry have had first-hand experiences dealing with the public who constantly get wrong information regarding health, and are in the dark of the ever-changing health systems. These experts urge the public to rely on mass media as the foundation for the dissemination of knowledge regarding health, assuming that the message will get across, as plenty of hard work is required by media officials to spread information to all walks of life. With health related pages for us to follow and like, it is an unending well of information that defies time and space. Furthermore, Harvey et al. [4] claimed that at times, it in an ardent task for this group of people to discuss their health problems face-to-face with their doctors, mostly due to privacy issues. It can be difficult to discuss sensitive issues with their doctors, although there is patient-doctor confidentiality during these medical sessions. When doctors receive inadequate information about the patient’s problem, it will not solve the problem but increase the possibility of making things worse. With all this stumbling blocks, this group needs an alternative approach to seek for health information, and this is where the internet comes into the picture. It provides all the answers to their questions and doubts and with the benefit of no direct contact with any health providers. As mentioned earlier, many websites provide healthcare information, which is accessible 24 hours a day, and it is user- friendly, therefore removing any form of complexity of difficulty [5].  Liew Chee Kit Tel.: + 60193870812; fax: +60389266285 E-mail address: liewck@iukl.edu.my.