IOSR Journal of Engineering (IOSRJEN) www.iosrjen.org ISSN (e): 2250-3021, ISSN (p): 2278-8719 Vol. 04, Issue 01 (January. 2014), ||V1|| PP 01-11 International organization of Scientific Research 1 | P a g e Broadcasting and Its Receiving Agent Based M-Commerce Model: Recognize M-commerce’s Characteristics Trivedi Jaydipkumar H 1 , Patel Paresh N 2 , Patel Hemant N 3 , Soni Jigar D 4 Assistant Prof. MCMSR College Visnagar.India 1 Assistant Prof. MCMSR College Visnagar.India 2 Assistant Prof. MCMSR College Visnagar.India 3 Assistant Prof. MCMSR College Visnagar.India 4 Abstract: - Broadcasting and Its receiving agent based M-commerce model functioning with the use of broadcasting and receiving agents in automatic and semiautomatic ways. There are certain aspects of the present model. Broadcasting and Its receiving agent based M-commerce model is influenced by these aspects. Driving factors, Architecture, Analysis of the Survey, Implementation of Algorithm, Equation and Variables, Transactions, Characteristics are considering as aspects of present model. There is observation for m-commerce characteristics. The work is trying to compare and observe the m-commerce characteristics from Broadcasting and its receiving agent based M-commerce model. At the end the work proves united working of Broadcasting and Its receiving agent based M-commerce model and observe M-commerce characteristics. Keywords: - M-Commerce, Broadcasting, I. INTRODUCTION Broadcasting and Its receiving agent based M-commerce business model recognized and observed in the market. The study is displaying “Broadcasting and Its receiving agent based M-commerce business model” as m-commerce model. The work has intention of recognizing characteristics in the transaction of present m- commerce model. The existing characteristics M-commerce like (1) Ubiquity, (2) Convenience, (3) Accessibility, (4) Personalization, (5) Localization have depicted. The work have objective of indicating M- commerce model and characteristics with its supported proof of related research and data. II. LITERATURE REVIEW D Xiaojun,I Junchi, H Sho, have depicted unique features of mobile commerce in their work. In their work (1) Ubiquity, (2) Convenience, (3) Accessibility, (4) Personalization, Localization have instructed unique features of mobile commerce. [6] Broadcasting and Its receiving agent based M-commerce business model have depicted by Trivedi J H, Pandya J G, Trivedi P H, Jani A N, In their work architectural development and transactions of broadcasting and its receiver based m-commerce model have recognized. [2] Rapid growth of customer use and adoption of the broadcasting agent and receivers: A Driving Factor is work developed by Trivedi J H, Pandya J G, Trivedi P H, Patel J B. The work observed existing m-commerce driving factors. The work also have introduced an advance driving factors. III. OBJECTIVES - Give the introduction of broadcasting and its receiving agent based m-commerce model as m-commerce model. - Observe the m-commerce characteristics in the broadcasting and its receiving agent based m-commerce model as m- Commerce model. IV. RESEARCH METHODOLOGY Research investigation report have used for observing the transaction. Transaction have done by user or customer and filled the research investigation report for instructing the transaction. Secondary data have also been taken through questionnaire filled by customer or user. V. HYPOTHESIS - Broadcasting and Its receiving agent based M-commerce Business model have their transactions and recognizing m-commerce characteristic from the transactions. -The (1) Ubiquity, (2) Convenience, (3) Accessibility, (4) Personalization, (5) Localization are considering as M-commerce characteristics.