JOURNAL OF MARKETING AND OPERATIONS MANAGEMENT RESEARCH Volume 1, Number 3 Table of Contents SCHOOL ACCIDENTS’ INFORMATION MANAGEMENT: AN ASSESSMENT OF SARIS PILOT IMPLEMENTATION IN THE GREEK EDUCATIONAL SECTOR 207 Athanassios Vozikis and Yannis A. Pollalis ANALYSING AND EVALUATING THE ROLE OF E-COMMERCE 221 Irene Samanta SHOPPING VALUE, SATISFACTION AND ITS BEHAVIORAL OUTCOMES IN THE PURCHASE OF PRIVATE LABEL BRANDED PRODUCTS A THEORETICAL FRAMEWORK 237 Anubhav Anand Mishra and Manish Kumar Srivastava HOW TO MAKE PROFIT THROUGH MICRO BLOGGING? THE CASE OF DELL ON TWITTER 255 Charleen Karunaratna and Kevin Lü THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION: THE CASE OF WIND, A MOBILE PROVIDER 267 Panagiotis G. Kyriazopoulos New York