European Journal of Business and Social Sciences, Vol. ʹ, No. ʹ, pp ʹʹ‐ʹͻ, May 2013. P.P. 22 ‐ 29 URL: http://www.ejbss.com/recent.aspx ISSN: ʹʹ͵ͷ ‐͹͸͹X EUROPEAN JOURNAL OF BUSINESS AND SOCIAL SCIENCES ʹʹ STRATEGIES FOR ENHANCING PRIVATE SECTOR PARTICIPATION IN THE MANAGEMENT AND FUNDING OF CROSS RIVER UNIVERSITY OF TECHNOLOGY FOR IMPROVED PERFORMANCE DR. Victor Obule Ebuara Department of Educational Administration and Planning. University of Calabar, Calabar ebuaravictor@yahoo.com Dr Maurice Ayodele Coker Department of Political Science University of Calabar, Calabar, Nigeria coker_maurice@yahoo.com . ABSTRACT he paper examined strategies necessary for involvement of private sector in the management and funding of Cross River State University towards better academic performance. The paper observed that government alone cannot shoulder the responsibility of providing fund and management of the state university because of incessant increase in enrolment, culminating problems of inadequacy of school facilities, sacrificing of quality for quantity, shortage of qualified human resources among others. There is need for involvement of private sector in the provision and management of University education in the State to compliment government efforts. To attain the objective of this study, survey design approach was adopted using proportional stratified sampling technique to select 100 private organization in the state. Analysis was done through mean rating and independent t‐test. The result indicated that private sector contribution to University education in the state is low due to poor government attitudes and their feeling that is non – profit investment. T