Ɉɞɪɠɢɜɢ ɩɪɨɫɬɨɪɧɢ ɪɚɡɜɨʁ ɝɪɚɞɨɜɚ ɋɪɛɢʁɟ 1 THE MAGIC MIRROR OF SUSTAINABILITY: GLITTERING IDEAS, GLOOMY REALITY Aleksandra Stupar 1 MAȽИЧɇɈ ɈȽɅȿȾȺɅɈ ɈȾɊɀИȼɈɋɌИ: ȻɅИɋɌȺȼȿ ИȾȿЈȿ, ɌɆɍɊɇȺ ɊȿȺɅɇɈɋɌ Ɍɨɤɨɦ ɩɪɨɬɟɤɥɟ ɞɜɟ ɞɟɰɟɧɢʁɟ ɢɞɟʁɚ ɨɞɪɠɢɜɨɫɬɢ ɩɨɫɬɚɥɚ ʁɟ ɤɨɧɬɪɚɜɟɪɡɧɚ ɬɟɦɚ ɫɚ ɜɟɨɦɚ ɪɚɡɧɨɥɢɤɢɦ ɢ ɲɢɪɨɤɢɦ ɬɭɦɚɱɟʃɢɦɚ. Кɨɧɰɟɩɬ ɨɞɪɠɢɜɨɫɬɢ, ɩɨɫɬɚɜʂɟɧ ɭ ɰɟɧɬɚɪ ɩɚɠʃɟ ɫɚɜɪɟɦɟɧɟ ɝɥɨɛɚɥɧɟ ɡɚʁɟɞɧɢɰɟ, ɩɨɫɬɚɨ ʁɟ ʁɟɞɚɧ ɨɞ ɨɫɧɨɜɧɢɯ ɩɨɫɬɭɥɚɬɚ ɪɚɡɜɨʁɚ, ɚɥɢ ɢ ɩɪɢɥɢɤɚ ɡɚ ɪɚɡɜɨʁ ɤɨɦɩɚɪɚɬɢɜɧɢɯ ɩɪɟɞɧɨɫɬɢ. ɍɩɪɚɜɨ ɡɚɬɨ, ɨɜɚʁ 'ɦɚɝɢɱɧɢ' ɬɟɪɦɢɧ ʁɟ ɤɨɪɢɲʄɟɧ ɭɜɟɤ ɤɚɞɚ ʁɟ ɛɢɥɨ ɧɟɨɩɯɨɞɧɨ ɨɩɪɚɜɞɚɬɢ ɢɫɯɢɬɪɟɧɟ ɨɞɥɭɤɟ ɢ 'ɩɪɨɝɪɟɫɢɜɧɟ' ɫɬɪɚɬɟɝɢʁɟ. Ɍɚɞɚ ʁɟ, ɦɟђɭɬɢɦ, ʃɟɝɨɜɨ ɩɪɚɜɨ ɡɧɚɱɟʃɟ ɡɚɛɨɪɚɜʂɚɧɨ, ɚ ʃɟɝɨɜɚ ɧɟɨɩɯɨɞɨɫɬ ɭ ɨɱɭɜɚʃɭ ɠɢɜɨɬɧɟ ɫɪɟɞɢɧɟ ɧɟɝɢɪɚɧɚ ɩɪɟɭɡɟɬɢɦ ɪɟɲɟʃɢɦɚ ɝɥɨɛɚɥɢɡɨɜɚɧɟ ɩɪɚɤɫɟ ɢ ɤɪɚɬɤɨɬɪɚʁɧɨɦ ɩɪɨɩɚɝɚɧɞɨɦ. Иɫɬɢɧɫɤɢ ɭɬɢɰɚʁ ɨɞɪɠɢɜɨɫɬɢ ɫɟ, ɢɩɚɤ, ɧɟ ɦɨɠɟ ɪɚɡɭɦɟɬɢ ɛɟɡ ɫɚɝɥɟɞɚɜɚʃɚ ɫɜɢɯ ɞɪɭɲɬɜɟɧɢɯ, ɬɟɯɧɨɥɨɲɤɢɯ, ɩɨɥɢɬɢɱɤɢɯ, ɟɤɨɧɨɦɫɤɢɯ ɢ ɟɤɨɥɨɲɤɢɯ ɮɚɤɬɨɪɚ. ɋɬɨɝɚ ʁɟ ɨɜɚʁ ɪɚɞ ɭɫɦɟɪɟɧ ɧɚ ɛɪɨʁɧɟ ɩɪɨɬɢɜɪɟɱɧɨɫɬɢ ɢɡɦɟђɭ 'ɨɞɪɠɢɜɢɯ' ɢɞɟʁɚ, ɤɨɧɰɟɩɬɚ, ɚɤɰɢʁɚ ɢ ʃɢɯɨɜɟ ɪɟɚɥɢɡɚɰɢʁɟ ɭ ɝɪɚɞɫɤɨɦ ɩɪɨɫɬɨɪɭ. ɉɪɢɦɟɪɢ ɢɡ ɰɟɥɨɝ ɫɜɟɬɚ, ɧɚʁɱɟɲʄɟ ɩɨɞɪɠɚɧɢ ɫɧɚɝɨɦ ɧɨɜɢɯ ɬɟɯɧɨɥɨɝɢʁɚ, ɩɨɤɚɡɭʁɭ ɪɚɡɥɢɱɢɬɟ ɢ ɱɟɫɬɨ ɢɫɤɪɢɜʂɚɧɟ ɫɥɢɤɟ ɨɜɚɤɜɟ ɩɪɚɤɫɟ, ɧɭɞɟʄɢ ɦɧɨɝɨɛɪɨʁɧɟ ɩɥɚɧɟɪɫɤɟ ɢ ɩɨɥɢɬɢɱɤɟ ɩɪɢɫɬɭɩɟ, ɢɞɟɚɥɢɡɨɜɚɧɟ ɰɢʂɟɜɟ, ɡɚɦɚɝʂɟɧɟ ɫɬɪɚɬɟɝɢʁɟ ɢ ɡɛɭʃɭʁɭʄɟ ɪɟɡɭɥɬɚɬɟ. Кʂɭɱɧɟ ɪɟɱɢ: ɨɞɪɠɢɜɨɫɬ, ɝɥɨɛɚɥɢɡɚɰɢʁɚ, ɫɬɪɚɬɟɝɢʁɚ, ɞɪɭɲɬɜɨ, ɬɟɯɧɨɥɨɝɢʁɚ The idea of sustainability has become a controversial issue with different and very broad interpretations and definitions during the last two decades. Placed in the limelight by the contemporary global community, the concept of sustainability turned out to be one of the basic postulates for further development and an opportunity for competitiveness in the global network. Consequently, this 'magic' term was deliberately (mis)used whenever it was necessary to justify the hasty decisions and 'progressive' strategies - jumping over its real importance, forgetting its necessity for the 1 Aleksandra Stupar, PhD, Assistant Professor, Faculty of Architecture University of Belgrade