Paper PreseŶted at ŶatioŶal seŵiŶar oŶ EduĐatioŶ for “ustaiŶaďle DevelopŵeŶt orgaŶized oŶ MarĐh 2ϴ & 2ϵ, 2014 by Department of Education, Mysore University, Mysore & SIO Karnataka, Bangalore, Karnataka, India. Role of Media and Technology in Education Author: Mr.Vijaykumar Meti is a Ph.D researcher in the Dept. of Journalism & Mass Communication at Gulbarga University, Gulbarga – 585106, Karnataka, India. Mobile: +91 9739973222, E-Mail: vijaymeti007@gmail.com Abstract Media and technology in education has many approaches, but there are two major approaches for using media and technology in education. First students learn ‘from’ media and technology, and second, they can learn ‘with’ media and technology. Learning from media and technology is often referred as integrated learning system. Learning with technology is referred as constructivist learning environments. Regardless of the approach, media and technology have been introduced into schools because it is believed to have positive effects on teaching and learning. The purpose of this summarizes the evidence for the effectiveness and impact of media and technology in education globally. The principle of the paper is to define, media as ‘all means of communication in whatever its format.’ In this sense, media include diverse system such as print, graphics, animation, audio and motion pictures. Meanwhile, technology is defined as ‘process of human origin that used to convey media.’ In this sense, technology includes books, films television and Internet. With respect to education, media is the symbol systems that teachers and students use to represent knowledge, while technologies are the tools that allow them to share their knowledge representations with others. One of the major reasons for the widespread attention focused on media and technology in education today is the enormous financial investment being made in media and technology in education around the world. Media and technology have many other advantages in terms of repeatability, transportability, and increased equity of access. In addition, although the research evidence is sparse, the cost-effectiveness, cost-benefit, and return-on-investment of media and technology may be of great benefit under certain conditions, especially in developing countries.