European Journal of Business and Social Sciences, Vol. 2, No.12 , pp 38-55, March 2014. P.P. 38 - 55 URL: http:/ / www.ejbss.com/ r ecent.aspx ISSN: 2235 -767X EUROPEAN JOURNAL OF BUSINESS AND SOCIAL SCIENCES 38 THE ROLE OF CONSUMER HOSTILITY AND CONSUMER ETHNOCENTRISM ON THE INTENTI ON OF BUYI NG FOREI GN GOODS: A CASE STUDY ON I RANIAN, TURKISH AND AZERBIJANI CONSUMERS Assist. Prof. Dr. Alpaslan YÜCE Kafkas University Facul ty of Economics and Administrative Sciences Department of Business Administration Kars/ Tur key Emai l: yuceal p@gmail.com ABSTRACT aving an antipathy to some countries, which stem from land conflicts, economic events, diplomatic, regional and religious conflicts as well as the past or current military relations, is emerging as a mode of thought affecting the buying behaviors of consumers. Concepts such as consumer ethnocentrism and consumer hostility have been important due to this mode of thought in the marketing literature. In this study, the influences of hostility perceptions of MBA students from the Turkic Republics, Azerbaijan and Iran on buying behavior will be analyzed. It is revealed that dimensions of hostility affects the psychosocial state of students, and the psychosocial state of students affects the buying behavior. In addition, it was seen that consumer ethnocentrism affects the buying intention. Key Words: Consumer Hostility, Consumer Ethnocentrism, Buying Intention H