48 Indian Res. J. Ext. Edu. 12 (3), September, 2012 Revamping the Technology Dissemination Process through Farm Science Centre K. Pradhan 1 and Kuntal Mukherjee 2 1. Asst. Prof. & Head (Agril. Ext.), 2. P.G. Student, Agril. Ext., Uttar Banga Krishi Viswavidyalaya, Pundibari, Cooch Behar, WB Corresponding author e-mail:kausik_pradhan@rediffmail.com ABSTRACT As concerns about environmental protection, natural resource stewardship, and the India’s ability to feed ever- growing populations continue to mount, the sustainability of agriculture and natural resources is emerging as a central theme among the public and policymakers alike. In the changed scenario, with the vertical expansion of the agricultural innovation, agricultural extension system in India is more of informative extension or knowledge intensive extension embedded with the traditional social system than emancipatory extension. The paradigm shift of demand driven extension from supply driven extension gives rise to a new institutional, single window extension system of Farm Science Centre. In such a research climate, the present paper envisages the general impact of a remmandated farm science centre, situated at Cooch Behar district in the light of developing attitude, gaining knowledge and increasing exposure to communication sources. It also identifies the correlates in characterizing the impacts of the farm science centre for revamping the existing farm level technology dissemination process. The study was conducted at Coochbehar II block of Coochbehar District in West Bengal. The study revealed that the attributes cosmopoliteness, training received, risk orientation and adoption leadership of the adopted farmer had effective contribution in characterizing the impact of remmandated farm science centre. Key words: Environmental protection; Agricultural extension system; Informative extension; Knowledge intensive extension; Farm Science Centre; Cosmopoliteness; Risk orientation; Adoption leadership; In the changing global scenario, the technology dissemination process had played a pivotal role in mobilizing the agricultural information within a rural social system for maintaining sustainable livelihoods during the green revolution and post green revolution era. Many agricultural and natural resource management practices are increasingly implicated in environmental deterioration around the world. The importance given to it reflects the recognition that the quality of human life and the quality of the environment are inextricably linked. The issues involved transcend science. They encompass ideologies and values, ethics and aesthetics—the arena, in short, of public opinion and public policy. As more individuals and organizations have begun to recognize the need for adjustments to conventional agriculture that are environmentally, socially, and economically compatible, the phrase sustainable agriculture has come to connote approaches to agriculture that provide for the needs of current and future generations while conserving natural resources. As a result technology transfer involves complex processes consisting of diverse structures, and relationship of inter-dependent factors and related variables, aimed at enhancing adoption of innovations (Farinde, 1996). Utilizing appropriate methods in reaching small scale farmers in India with relevant, economically viable and culturally acceptable agricultural technologies in order to improve their knowledge, skill and overall attitude towards agricultural productivity, is sustainable agricultural technology transfer and it also involves complex processes consisting of diverse structures, and relationship of inter-dependent factors and related variables, aimed at enhancing adoption of innovations in the farm level. In the changed scenario, with the vertical expansion of the agricultural innovation, agricultural extension system in India is more of informative extension or knowledge intensive extension embedded with the traditional social system than emancipatory extension. Now a day’s agricultural technology dissemination is a process for accessing the farm families to make decision through which they reach their goals as good as possible. At the advent of WTO