Sunidhi Rai et al, International Journal of Pharmaceutical Sciences and Business Management, Vol.2 Issue. 4, April- 2014, pg. 1-14 ISSN: 2310-6913 © 2014, IJPSBM All Rights Reserved, www.ijpsbm.com 1 A Study on Cross-Cultural Issues of Pharmaceutical Companies Located in Mountainous Region Ms. Sunidhi Rai 1 , Dr. (Prof.) Ajeya Jha 2 1 Ms. Sunidhi Rai (Corresponding Author) MBA 2 nd year student Sikkim Manipal Institute of Technology INDIA. Email Id: sunidhir96@gmail.com Mb.No. 08116634616 2 Dr. (Prof.) Ajeya Jha Head, Department of Management Studies Sikkim Manipal Institute of Technology INDIA. Email Id: ajeya611@yahoo.com Abstract This research work was undertaken on behalf of a pharmaceutical company located in a mountainous state of India. Company reported conflicts and clashes between its working-staff who are primarily local and others who have arrived from other states of India. The purpose of this research is to identify the existing fault-lines between these two groups of working-staff. Exploratory study has shown that reasons could range from socio-political to cultural. Accordingly this study was planned and executed. The fault lines have been clearly identified and it is hoped that appropriate measures suggested will help in bringing down unpleasant instances in the company. For the sake of confidentiality the name of the company is not being disclosed. The survey was conducted on 100 employees comprising of 50 local as well as 50 non-local employees. SPSS was used to analyse the recorded responses of the respondents. Key-Words: Culture, Cross-Culture, Local, Non-local, Perception Gap Note: To maintain the confidentiality of the Pharmaceutical Company, as asked by the authorities, the researcher has used a hypothetical name of the Company as ABC Pharmaceutical. 1. Introduction to Culture Culture is a broad concept and reality that influences who we are - as individuals, families, communities, professions, industries, organizations and nations; and how we interact with each other regionally, nationally and globally. Culture can be defined „as a set of values, beliefs and notions learned by sharing our behaviours within a particular society. This characteristic of culture gives us our sense of identity and belonging. An integrated pattern of human behaviour that includes thoughts,