135 * This article was written as part of scientiic project: Serbs and Serbia in Yugo- slav and International Context: internal development and position within European/ world community (No 47027), which has been inanced by Ministry of Education and Science of Republic of Serbia. Short version of this article was originally presented at the international conference: „2 nd Annual PhD Candidates Symposium“ (Gold- smiths, London, 18th June 2012).  94(497.11)”1941/1944” 316.7(497.11)”1941/1944” Aleksandar STOJANOVIĆ PLANNING A SOCIAL TRANSFORMATION: A CONTRIBUTION TO THE RESEARCH OF WWII COLLABORATION IN SERBIA* ABSTRACT: During the occupation of Serbia in WWII a group of intellectuals in the Ministry of Education and Religion tried to conceive a new cultural policy and impose it on the Serbian people. While some elements of this policy were implemented during the war and affected mostly cultural production under occupation, several extensive long-term projects for a thorough transformation of Serbian society were also made. This article aims at showing and describing these projects and putting them in adequate historical context, thus providing a contribution to the research of the WWII collaboration in Serbia. Key words: collaboration, Milan Nedić’s government, cultural policy, Serbian civil/cultural plan, peasant cooperative state, concept of the „New Serbian Man“, Velibor Jonić, Vladimir Velmar-Janković Introduction The study of a broader range of issues related to the local government in Serbia under Nazi occupation started in Yugoslav