THE BUSINESS PROFILE Business Name Ifekentus Nigeria Limited (Best producer of the only meat to meet your need) Description of My Business Mission Statement: To ensure effective and efficient production and distribution of meat at affordable prices. Vision Statement: To provide top quality meat for healthy living of people all over the world. My business is production and sales of pork and life pigs. I plan to establish a company that will produce these pigs in commercial quantity and sell to my numerous customers. We want to feed Nigeria with healthy meat and export to other countries. We will ensure that we sell the highest number of pigs for pork in Nigeria and increase production every year in other to satisfy our customers. The most important thing in my business is hygiene and best practices in animal production. Pig farmers, pig butchers, wholesalers, retailers, abattoirs, meat processing companies, food packaging companies are my target customers. My business is positioned to take advantage of growth trends in the industry. My most important company strengths are measurement of life pigs weight, processing and packaging of pork, none of my products are exposed for contamination, and best possible hygienic measures are taken. My company will succeed because we provide the most important basic need that is protein in form of animal meat and our products are consumed daily by majority of Nigerians. Due to the fact that the available meats are not enough and are not of the best hygienic standard, we will provide quality meat and make profit. With the experience, skills, and strengths of management team and workers to be employed, we will ensure that this business grows to become a house hold name in Nigeria and a world class company. Targeted Market and Customers Pig butchers in Onitsha, Nnewi, Awka, Nkpor and Oba, Anambra State are our valued customers. These customers buy pig from farmers in the state. It is our responsibility to locate and market our products to them. Local consumer of pork in Onitsha, Nnewi, Awka, Nkpor and Oba, Anambra State will be encouraged through proper marketing technique using our point on purchase sales outlet. These consumers buy pork in the market for consumption. Through proper marketing strategy, these customers will be encouraged to buy our products.