FACULTEIT ECONOMIE EN BEDRIJFSKUNDE TWEEKERKENSTRAAT 2 B-9000 GENT Tel. : 32 - (0)9 – 264.34.61 Fax. : 32 - (0)9 – 264.35.92 WORKING PAPER Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: An Acquisition Pattern Analysis application Anita Prinzie 1 Dirk Van den Poel 2 August 2009 2009/607 1 Corresponding author: Dr. Anita Prinzie, Senior Researcher Manchester Business School, Manchester, UK, Visiting Professor at Faculty of Economics and Business Administration, Ghent University: anita.prinzie@ugent.be ; PhD Candidate, Ghent University, more papers about customer r management can be obtained from the website: elationship www.crm.UGent.be . 2 Prof. Dr Dirk Van den Poel, Professor of Marketing Modeling/analytical Customer Relationship Management, Faculty of Economics and Business Administration, dirk.vandenpoel@ugent.be . D/2009/7012/59