Articulated System to Analyse Cybermedia (ASAC): a proposal about what and how to study digital media Citation: Lluís, Codina et al. (2014). "Articulated System to Analyse Cybermedia (ASAC): a proposal about what and how to study digital media". Hipertext.net, 12. DOI: 10.2436/20.8050.01.14 Authors:  Lluís Codina, lluis.codina@upf.edu, (Universitat Pompeu Fabra) http://orcid.org/0000-0001-7020-1631  Rafael Pedraza, rafael.pedraza@upf.edu, (Universitat Pompeu Fabra) http://orcid.org/0000-0002-6918-6910  Javier Díaz Noci, javier.diaz@upf.edu, (Universitat Pompeu Fabra) http://orcid.org/0000-0001-9559-4283  Ruth Rodríguez-Martínez, ruth.rodriguez@upf.edu, (Universitat Pompeu Fabra)  Mario Pérez Montoro, perez-montoro@ub.edu (Universitat de Barcelona) http://orcid.org/0000-0003-2426-8119  Víctor Cavaller, vcavaller@uoc.edu, (Universitat Oberta de Catalunya) http://orcid.org/0000-0001-9181-1308 Keywords: Cybermedia, Analysis system, Articulated System to Analyse Cybermedia (ASAC), Methodologies, Web Sites, Digital Journalism Abstract: Throughout this article, we are presenting a proposal to conduct cybermedia studies as one of the first deliverables of an ongoing research project. This proposal, which we are calling “Articulated System to Analyse Cybermedia” (ASAC) consists of a set of concepts presented through specific terminology, and of a group of articulated elements allowing to determine what we call the what (parameters) and how (indicators) of any future study regarding cybermedia. Thus, we obtain an operative analysis protocol as a deliverable. In between, we characterize the typical context of the sort of studies that constitute the context for our proposal.