American Journal of Scientific Research ISSN 2301-2005 Issue 92 September, 2013, pp.125-137 http://www.americanjournalofscientificresearch.com Proposing a Model for Collective Stupidity: Identification and Assessment of the Effective Factors (Aviation Service Company) Mahsa Doaee M.A in Executive Management, Department of Management Science and Research Branch, Islamic Azad University, Isfahan, Iran E-mail: MahsaDoaee1@Gmail.com Tel: +98-9123321379 Alireza Shirvani Assistant Professor, Department of Management Faculty of Administrative Sciences and Research Branch Islamic Azad University, Isfahan, Iran E-mail: Baleandisheh@hotmail.com Tel: +98-9131155726 Ali Safari Assistant Professor, Department of Management Faculty of Administrative Sciences and Economics University of Isfahan, Isfahan, Iran E-mail: A.Safari28@Gmail.com Tel: +98-9133216331 Abstract Purpose – The purpose of this study is to identify and assess the factors which decrease organizational intelligence leading the staff towards collective stupidity. Methodology -The research method is descriptive-correlative. The inspected statistical society consists of high ranking staff of an Aviation Service Company. A researcher customized questionnaire with (0.97) reliability is used in order to collect the related data. Hypotheses of this research are tested through Measurement Model. Findings – After analyzing the seven hypothetical components, two of them are omitted. There is a significant correlation between the five effective factors regarding collective stupidity. Practical implications – This article argues that, in today's competitive environment, organizations need to identify the factors which convert an intelligent organization into one with collective stupidity. Originality – The proposed model is the first in its kind with seven multi-indexed factors. Keywords: Collective stupidity, Organizational Stupidity, Organizational intelligence, Strategic stupidity, Cultural stupidity