© 2013 Research Academy of Social Sciences http://www.rassweb.com 233 International Journal of Management Sciences Vol. 2, No. 5, 2014, 233-242 Teachers and Parent’s Role in Improving Reading Culture: The Case of Etago Division, Gucha South District – Kenya Martin Onsiro Ronald 1 , Masese chuma Benard 2 , Josephine Kerubo Ondari 3 Abstract Reading culture can be explained as a learned practice of seeking knowledge, information or entertainment through the written word. Such practice can be acquired by reading books, magazines, news paper etc. Having a reading culture has become imperative in the 21 st century for everybody, especially the children who are the future of the nation. To participate effectively in children is the task that we must take very seriously. This should be the primary goal of institution heads, teachers, parents and the communities at large. The major objective of this research paper was to assess the causes of non-reading culture in schools, and how teachers and parents can contribute to improve reading culture in schools. Hence the research has been contributed to uncover some of the root problems which make a Kenyan child not interested in reading. Parents and teachers have been chosen as sample units to give the detailed information as to what they can do to help. Factors such as lack of motivation, insufficient parental guidance and financial constraints among others were identified as the major root causes. Key words: Reading Culture, Parents/ Sponsors and Teachers 1. Introduction Reading culture can best be explained as learned practices seeking knowledge, information or entertainment through the written word. Such practice can be acquired by reading books, journals, magazines, news paper and internet. Having a reading culture has become imperative in the 21 st century for everybody, especially the children, who are the future of the nation. To participate effectively in children is the task that we must take very seriously. This should be the primary goal of institutional, heads, teachers, parents, and our communities at large. The declining interest in reading exhibited by our children today is the cause for and challenge for all. According to Anna and Jesefin (2007) reading culture is a culture where reading is valued highly and a habit among its members. Reading is obvisiouly one of the basic things a child begins to do in the early stage of the formal education, within the school building. Some children also learn to read from the parents even before they start schooling. It is through reading that children boarded their understanding of life. Reading opens up a whole new world from which to see themselves and others. Reading enables creativity to blossom in the child. It gives them the tools to explore their talent while learning about themselves and their societies. The English philosopher, Francis Bacon (1561-1626) once asserted that reading maketh a full man. Speaking …ready man while writing maketh him exact.” 1 Department of Business and Management, Kampala International University, Dar es Salaam Constituent College, Tanzania 2 Department of Science and Technology, Kampala International University, Dar es Salaam Constituent College, Tanzania 3 Faculty of commerce, Kisii University, Kisii Kenya