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BOOK REVIEW ESSAY
Three Ethnographies
of Escape via Pyramid
Schemes
David Stoll, Middlebury College
Peter S. Cahn, Direct Sales and Direct Faith in Latin America.
Basingstoke: Palgrave Macmillan, 2011. 206 pp.
Julie V. Chu, Cosmologies of Credit: Transnational Mobility and the Politics
of Destination in China. Durham: Duke University Press, 2010. 360 pp.
Charles Piot. Nostalgia for the Future: West Africa After the Cold War.
Chicago: University of Chicago Press, 2010. 216 pp.
A
nthropologists have long considered it our duty to explain and defend
people who are culturally different from us. This agenda has not been
treated kindly by the pace of capitalist transformation. Increasingly, we
find ourselves in the position of studying, explaining, and defending peo-
ple who want to be like us—or at least who want to run around in the same
expensive gear that we do. Similar to ourselves, such folk do not wish to
be captive to their own cultural traditions. Similar to ourselves, they regard
their progenitors as old-fashioned. Worse, their model of improvement is
usually the kind of mass consumerism pioneered by North America and
Europe. They seem less interested in reproducing their cultural heritage
than escaping it. They wish to join the festival of borrowing and splurg-
ing which, via global warming, is cooking us off the planet. But they are
less worried than we are because they have been captured by hopeful
Anthropological Quarterly, Vol. 86, No. 1, p. 277-286, ISSN 0003-5491. © 2013 by the Institute for
Ethnographic Research (IFER) a part of the George Washington University. All rights reserved.